PlugnPlay
Brand Identity
A rebranding project for PlugnPlay - an audio and accessories brand in need of a fresh take on the way they approach their urban target audience.
The visual identity and entire brand approach were inspired by the casual experience of enjoying sound in the city.
The appearance of zigzag shapes in the logo all the way to the shapes of the product packages is meant to be a symbol
of the brand’s approach to standing out while not caring one bit about it.
The appearance of zigzag shapes in the logo all the way to the shapes of the product packages is meant to be a symbol
of the brand’s approach to standing out while not caring one bit about it.
This project was created for brand identity course in Shenkar College under the guidance of Yoav Gati. February 2020