https://hadarlevy.com Hadar Levy Fri, 26 Sep 2025 10:21:48 +0000 https://hadarlevy.com en https://hadarlevy.com/Home-page Fri, 23 Aug 2019 12:06:49 +0000 Hadar Levy https://hadarlevy.com/Home-page https://hadarlevy.com/Papaya-Global-s-contractors-campaign Fri, 26 Sep 2025 10:21:48 +0000 Hadar Levy https://hadarlevy.com/Papaya-Global-s-contractors-campaign Papaya Global’s contractors campaignCreative Direction,&nbsp;Storytelling, Animation To launch Papaya’s contractors solution, we set out to create something more than a product video — we wanted to tell a human story. At the heart of the campaign was the idea of people: contractors working across time zones, cultures, and industries. By developing a new set of animated characters filled with personality, we gave a face to the product and made the message feel personal, relatable, and global. New character toolkit To give the contractors' solution an identity, we developed a new illustrated language built around five animated “brand people,” each representing a classic contractor role — remote IT support, couriers, designers, translators, and part-time students. I guided my intern, Ronit Back, through the full creative process: from concept sketches to illustration choices, and later into animation techniques to bring the characters to life. This collaboration produced a vibrant, character-driven toolkit that became a playful anchor for the campaign and a fresh way to humanize Papaya’s global story. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/fe252695428558135ed78a4baf36bc19401c0d0eae6e751e554ecb7028713b9d/Chararcter-loop-for-website.gif" data-mid="238689866" border="0" src="https://freight.cargo.site/w/1000/i/fe252695428558135ed78a4baf36bc19401c0d0eae6e751e554ecb7028713b9d/Chararcter-loop-for-website.gif" /><img width="5953" height="1996" width_o="5953" height_o="1996" data-src="https://freight.cargo.site/t/original/i/705c0cc03bc255cb49884844b559f9ec10b14c733e9cb0dbdbe47af59ca30bf2/Frame-9397.png" data-mid="238692874" border="0" src="https://freight.cargo.site/w/1000/i/705c0cc03bc255cb49884844b559f9ec10b14c733e9cb0dbdbe47af59ca30bf2/Frame-9397.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/238a09f0581b3dbd90d9a551f37031559e17e736d075f4153ffb803448935a7c/Scene-02.gif" data-mid="238689867" border="0" src="https://freight.cargo.site/w/1000/i/238a09f0581b3dbd90d9a551f37031559e17e736d075f4153ffb803448935a7c/Scene-02.gif" /> Storyboard Opening Sequence -&nbsp; <img width="14566" height="4376" width_o="14566" height_o="4376" data-src="https://freight.cargo.site/t/original/i/e672c50e2de9a14f28e2ad44332a2816fd3abfbf6e864ed5e08885ea2193e64a/Frame-1-1.png" data-mid="238695105" border="0" src="https://freight.cargo.site/w/1000/i/e672c50e2de9a14f28e2ad44332a2816fd3abfbf6e864ed5e08885ea2193e64a/Frame-1-1.png" />Product presentation - <img width="14566" height="4221" width_o="14566" height_o="4221" data-src="https://freight.cargo.site/t/original/i/62a0a4265d9938e2786ee884b082ee8890359e15c1095a851dfe2d0bfe614a30/Frame-2.png" data-mid="238695091" border="0" src="https://freight.cargo.site/w/1000/i/62a0a4265d9938e2786ee884b082ee8890359e15c1095a851dfe2d0bfe614a30/Frame-2.png" /> https://hadarlevy.com/Papaya-Onboarding-Campaign Wed, 24 Sep 2025 10:31:55 +0000 Hadar Levy https://hadarlevy.com/Papaya-Onboarding-Campaign Papaya Onboarding Campaign Creative Direction, Motion Design, Campaign Storytelling Papaya introduced a fully automated onboarding process that saves clients significant time and cost when expanding globally. I directed the creative process for the large-scale launch campaign, building a motion-led metaphor that turned complex automation into a story of flow and clarity. Collaborating with product and marketing teams, I led the project from concept sketches and storyboards through to the final campaign launch. ProcessI built the campaign around a central metaphor: a red sphere flowing through a sleek machine, representing the travel done by a single data point, transforming complexity into clarity. With dark, dynamic visuals that “flip the switch” to a brighter user interface, the video showcased how Papaya makes global onboarding fast, effortless, and beautifully simple.s <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e82716521001da2ad5cab1b9b9218aa9d7503be6c6c785080e7cedf97748fc47/Ball.jpg" data-mid="238734529" border="0" src="https://freight.cargo.site/w/1000/i/e82716521001da2ad5cab1b9b9218aa9d7503be6c6c785080e7cedf97748fc47/Ball.jpg" /> <img width="2258" height="1393" width_o="2258" height_o="1393" data-src="https://freight.cargo.site/t/original/i/fc38800ce6ec46ede2951b43f08419bc9bc83a5a3b70dce20e387b594191124a/moodboard.jpg" data-mid="238734865" border="0" src="https://freight.cargo.site/w/1000/i/fc38800ce6ec46ede2951b43f08419bc9bc83a5a3b70dce20e387b594191124a/moodboard.jpg" /> Early moodboard explorations testing color palettes, defining the dark aesthetic, and developing the first iterations of the red sphere. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/32cb6fa68636d1a0de9ba2c491876b0d1988d9b2ce07cfdc61f11b7e302ef6db/full.gif" data-mid="238734755" border="0" src="https://freight.cargo.site/w/1000/i/32cb6fa68636d1a0de9ba2c491876b0d1988d9b2ce07cfdc61f11b7e302ef6db/full.gif" /> The visual language of the campaign went through an evolution from early sketch to final cut. This frame reflects how it was refined through multiple iterations and render tests. Key Sequences These moments highlight the campaign’s storytelling in action — from dynamic data flows to bright, user-facing simplicity. Each sequence was designed to make automation feel human, clear, and impactful. Full Campaign Video The full onboarding campaign video, combining concept, storytelling, and motion design into a global launch asset. https://hadarlevy.com/Papaya-Global-motion-branding Sun, 22 Oct 2023 13:50:56 +0000 Hadar Levy https://hadarlevy.com/Papaya-Global-motion-branding Papaya Global motion branding Brand Identity, Motion Design, Animation Following a rebrand process done by Studio Koto, I received the task of composing and developing the entire motion language of the new brand of Papaya Global - a tech pioneer in the world of payments and payroll. That meant creating a motion language that would complement the static new brand while adding a new dimension of character to it.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/152b67b872a48fd182bb19e662800f21938dd9da700c42c9c01e32647f7a2e26/Post-1---Frame-1-wide-for-PAGE.gif" data-mid="197145288" border="0" src="https://freight.cargo.site/w/1000/i/152b67b872a48fd182bb19e662800f21938dd9da700c42c9c01e32647f7a2e26/Post-1---Frame-1-wide-for-PAGE.gif" /> The new brand’s lively design and vivid new colors fit perfectly with the core values of the company, being in constant movement forward while pushing what was an ancient market into the future. Symbol animation When receiving the symbol for Papaya’s logo, I aimed to understand what are the fields of motion that this symbol lived in. The addition of the x and y axes has taught me that Papaya’s symbol might exist in a two-dimensional space, but it exists in constant movement towards the edges of the x and y axes.&nbsp; <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ab2fb7461d43b463abe6a210d774c56e5b86317007bd2e99dce1342f88a08ef/Post-1---frame-2.gif" data-mid="194656500" border="0" src="https://freight.cargo.site/w/1000/i/7ab2fb7461d43b463abe6a210d774c56e5b86317007bd2e99dce1342f88a08ef/Post-1---frame-2.gif" /> This notion has inspired me to animate this in-and-out animation of the symbol, which is also the anchor for the motion language throughout the brand. Velocity &nbsp;In order to portray one of Papaya Global’s core values of quick and immediate payments that always land on time, I chose to create a two-step velocity pattern that will repeat throughout all of the brand's animations. The pattern begins with a quick and decisive motion that is followed by a smooth and accurate ease-in. This pattern helps to set a connected rhythm to all brand animations across different elements. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eacc90f1507ca0e2b2481d4ab44514af5df5e728858325ef316552b7096a11b4/Logotype-and-graph-animation.gif" data-mid="194686626" border="0" src="https://freight.cargo.site/w/1000/i/eacc90f1507ca0e2b2481d4ab44514af5df5e728858325ef316552b7096a11b4/Logotype-and-graph-animation.gif" /> Graphic Packaging &nbsp;Video projects are a major part of Papaya Global’s marketing tools. The presence of the brand graphics inside Papaya’s video graphic packaging was a big part of the development of the motion tools. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="//freight.cargo.site/t/original/i/698c757bce8e6bd3f9e8f32b8715d7cb4787f6b6d0fd3bbe18ec7005247a0854/06-1-1_words-in-linear-boxes.gif" data-mid="197150088" border="0" style="width: 1073.12px; height: 603.63px; display: none;"><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/892ad5fc00284a33be7b40e0baf4965a68f6d669af1f5156b9e5a3230d9ee710/06-1-1_words-in-linear-boxes.gif" data-mid="197150309" border="0" src="https://freight.cargo.site/w/1000/i/892ad5fc00284a33be7b40e0baf4965a68f6d669af1f5156b9e5a3230d9ee710/06-1-1_words-in-linear-boxes.gif" /> Typography Text animation was a key component in the development of Papaya Global’s motion branding. The application of motion in a constant move forward was displayed in the type animations by always maintaining in and out on the positive axis while doing so in swift and agile movement. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d8bbe1bf7f1961250e774e2f75d03152ac2bf1e9be495151a21442aeddb2b3a0/Large-titles-01.gif" data-mid="197145704" border="0" src="https://freight.cargo.site/w/1000/i/d8bbe1bf7f1961250e774e2f75d03152ac2bf1e9be495151a21442aeddb2b3a0/Large-titles-01.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0604e4b946ba04579418829df6cf7259cf405d4bf2a5936c1b1d4d6b7392b1c7/Medium-titles.gif" data-mid="197146032" border="0" src="https://freight.cargo.site/w/1000/i/0604e4b946ba04579418829df6cf7259cf405d4bf2a5936c1b1d4d6b7392b1c7/Medium-titles.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/be4f0fb4a851f997486054105a46deadc7863dbb73e216ce852e28d1b21acd66/Small-titles.gif" data-mid="197146320" border="0" src="https://freight.cargo.site/w/1000/i/be4f0fb4a851f997486054105a46deadc7863dbb73e216ce852e28d1b21acd66/Small-titles.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5c8bfe074b347a2b0f83ac9879151c33c3bad7017447b3bb1231622eb67dcdf3/Hiring-ad-animation-3-2.gif" data-mid="195919703" border="0" src="https://freight.cargo.site/w/1000/i/5c8bfe074b347a2b0f83ac9879151c33c3bad7017447b3bb1231622eb67dcdf3/Hiring-ad-animation-3-2.gif" />Various sets of type sizes were pre-created for instant use on different future projects: single-word headlines, medium-size texts, and animated running text. This project was created for Papaya Global’s marketing team. January-March 2023 https://hadarlevy.com/Wolt-Israel-office-branding Sat, 14 Jan 2023 15:30:39 +0000 Hadar Levy https://hadarlevy.com/Wolt-Israel-office-branding Wolt Israel office branding Brand Design, Signage Design In 2022, Wolt Israel launched a new hub in Tel Aviv and new offices in The capital Jerusalem. To better connect the brand with its surrounding and to implement the brand assets within the company, I was tasked to create a set of branding materials for the new offices and lead the project all the way to final production and placement. <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/5beb354e5c87ccee6f437d3e7e5fd633b01139ad2e662ceb6cb363799bb9aa5a/_DSC0217-copy.jpg" data-mid="164701458" border="0" src="https://freight.cargo.site/w/1000/i/5beb354e5c87ccee6f437d3e7e5fd633b01139ad2e662ceb6cb363799bb9aa5a/_DSC0217-copy.jpg" /> The brand assets for this project were tailor-made to fit the local office and specific local images were created to match the offices’ structure and needs. <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/744dbfa6c3da1718e23405e55d854b18403b2ca8c9cb8c933a9b7ad0a960a102/tlv-4.jpg" data-mid="164701196" border="0" src="https://freight.cargo.site/w/1000/i/744dbfa6c3da1718e23405e55d854b18403b2ca8c9cb8c933a9b7ad0a960a102/tlv-4.jpg" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/b16a29f914e00247fe1c7ec440f3ce88a46edcc8f17c0a68169f45efb144bfd8/tlv-9.jpg" data-mid="164701189" border="0" src="https://freight.cargo.site/w/1000/i/b16a29f914e00247fe1c7ec440f3ce88a46edcc8f17c0a68169f45efb144bfd8/tlv-9.jpg" /> <img width="3414" height="2276" width_o="3414" height_o="2276" data-src="https://freight.cargo.site/t/original/i/70a13cb0f60be0213325dd609b83d80780c910135d600b280d70ad6d1658e034/tlv-7.jpg" data-mid="164701192" border="0" src="https://freight.cargo.site/w/1000/i/70a13cb0f60be0213325dd609b83d80780c910135d600b280d70ad6d1658e034/tlv-7.jpg" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/0f7ddcc6d07ba8e990c11dbb92f1ed062cbe32f54b32a552b49cafe63a5348a9/tlv-2.jpg" data-mid="164701199" border="0" src="https://freight.cargo.site/w/1000/i/0f7ddcc6d07ba8e990c11dbb92f1ed062cbe32f54b32a552b49cafe63a5348a9/tlv-2.jpg" /> The centerpiece of the project was a six-story tall billboard created especially for Wolt’s offices in Tel Aviv. The poster was created from different elements of Wolt’s WoltCity global language and was set with a Tel-Aviv skyline to better merge with the local scenery. <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/d90ec10f4114ed73e77987a94c6332c72e18ff5117374081b87fd695662ee196/_DSC0227-copy.jpg" data-mid="164701460" border="0" src="https://freight.cargo.site/w/1000/i/d90ec10f4114ed73e77987a94c6332c72e18ff5117374081b87fd695662ee196/_DSC0227-copy.jpg" /> A set of unique and large (180x120 cm) WoltCity posters were designed and printed on PVC. The designs combine the WoltCity 3D elements with the local Tel Aviv skyline that features familiar landmarks from all parts of the metropolitan area.<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/078d6d68295a26de8f81df0f2660791bcfd0c6ecbdb938202331f81b778ef82a/Posters-graphics.png" data-mid="166430475" border="0" src="https://freight.cargo.site/w/1000/i/078d6d68295a26de8f81df0f2660791bcfd0c6ecbdb938202331f81b778ef82a/Posters-graphics.png" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/6712c1031470a3b2052c59f7516df64cb41dd027e78a1767acc8fcd1cf2dcf66/tlv-11.jpg" data-mid="164701187" border="0" src="https://freight.cargo.site/w/1000/i/6712c1031470a3b2052c59f7516df64cb41dd027e78a1767acc8fcd1cf2dcf66/tlv-11.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/09999f60d14fc47104785586b2dcdbd353173c23185b9a3a42d3466b779ff97f/tlv-10.jpg" data-mid="164701188" border="0" src="https://freight.cargo.site/w/1000/i/09999f60d14fc47104785586b2dcdbd353173c23185b9a3a42d3466b779ff97f/tlv-10.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/68456993891d1f509d7dc6e8fe6c8145607e7efe7b8c42661e929f6e956337d7/tlv-6.jpg" data-mid="164701194" border="0" src="https://freight.cargo.site/w/1000/i/68456993891d1f509d7dc6e8fe6c8145607e7efe7b8c42661e929f6e956337d7/tlv-6.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/4826e24e033fba9fd7ff0cf8efd1cca583bb63a2fc8b1d5804f14c1835fdc14b/tlv-5.jpg" data-mid="164701195" border="0" src="https://freight.cargo.site/w/1000/i/4826e24e033fba9fd7ff0cf8efd1cca583bb63a2fc8b1d5804f14c1835fdc14b/tlv-5.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/ee555b6bef4e0ead720db6b6e19cb267c6c906d9dc98ce1ab61575b2e47c9fc8/tlv-3.jpg" data-mid="164701198" border="0" src="https://freight.cargo.site/w/1000/i/ee555b6bef4e0ead720db6b6e19cb267c6c906d9dc98ce1ab61575b2e47c9fc8/tlv-3.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/05834f0987050635d53924f3be233a3525922c2267de7a4c3af5ddd760f91dad/_DSC0236.jpg" data-mid="164701202" border="0" src="https://freight.cargo.site/w/1000/i/05834f0987050635d53924f3be233a3525922c2267de7a4c3af5ddd760f91dad/_DSC0236.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/9f8af9edde02e4cef427a2f0295525db9d38d1f56246418ea4a9ffe06e51326e/_DSC0291.JPG" data-mid="164701203" border="0" src="https://freight.cargo.site/w/1000/i/9f8af9edde02e4cef427a2f0295525db9d38d1f56246418ea4a9ffe06e51326e/_DSC0291.JPG" /> <img width="5896" height="3931" width_o="5896" height_o="3931" data-src="https://freight.cargo.site/t/original/i/09d3de384deaeb9923fe0e2c4be0e910120d2bddc974bccffdb5275bab61d1d2/_DSC0275-copy.jpg" data-mid="164701205" border="0" src="https://freight.cargo.site/w/1000/i/09d3de384deaeb9923fe0e2c4be0e910120d2bddc974bccffdb5275bab61d1d2/_DSC0275-copy.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/44ff91820eb82f1f8f927e57da5e4083b782e093e35fe3c5a9ecf615a0f5aca6/_DSC0265-copy.jpg" data-mid="164701206" border="0" src="https://freight.cargo.site/w/1000/i/44ff91820eb82f1f8f927e57da5e4083b782e093e35fe3c5a9ecf615a0f5aca6/_DSC0265-copy.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e20e15a03cab0583ba0ba155a40e06d5d38759535693faf9b8b630269ce2e06a/_DSC0249-copy.jpg" data-mid="164701207" border="0" src="https://freight.cargo.site/w/1000/i/e20e15a03cab0583ba0ba155a40e06d5d38759535693faf9b8b630269ce2e06a/_DSC0249-copy.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/0aebd19279698b5344279528c06822b55ee255b9e3f9a7a7061c1744e0fc12a6/_DSC0285-copy.jpg" data-mid="164701208" border="0" src="https://freight.cargo.site/w/1000/i/0aebd19279698b5344279528c06822b55ee255b9e3f9a7a7061c1744e0fc12a6/_DSC0285-copy.jpg" /> This project was created for Wolt Israel in collaboration with Wolt’s global brand experience team. September 2022. https://hadarlevy.com/Meet-the-Experts Wed, 24 Sep 2025 10:36:30 +0000 Hadar Levy https://hadarlevy.com/Meet-the-Experts Meet the Experts Creative Direction, Video Production, Storytelling For Papaya, the best way to tell the brand’s story was through its people. Across several campaigns, I directed and art-directed video productions with Papaya’s in-house experts — from small, self-shot setups to full-scale shoots with professional crews. Each video highlighted the personalities and expertise behind the product, turning employees into relatable storytellers. When running these videos as ads, we managed to improve CTR from 0.12% to 0.41% in a short time. Papaya Academy Flagship production created to market the Papaya Payments Academy. <img width="3512" height="2346" width_o="3512" height_o="2346" data-src="https://freight.cargo.site/t/original/i/f42d5e3bdc9ef71794395e03e9407a9d42f6facc360d853df7d922106a92dc91/Sivanne-5.jpg" data-mid="238702092" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f42d5e3bdc9ef71794395e03e9407a9d42f6facc360d853df7d922106a92dc91/Sivanne-5.jpg" /> <img width="3655" height="2441" width_o="3655" height_o="2441" data-src="https://freight.cargo.site/t/original/i/ccf40f16aa5a5269d95e39ddbac1897db1fafe9e99235057b1f377241d9e78dc/Eynat-and-Efrat-2.jpg" data-mid="238703586" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ccf40f16aa5a5269d95e39ddbac1897db1fafe9e99235057b1f377241d9e78dc/Eynat-and-Efrat-2.jpg" /> 4 Weeks to Go Live A lead-generating expert-led video, produced in-house with a personal touch. <img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/130384ed06e007cbfb3dfa9ae9d25b56d5548c1590d7dbb122630d4981a2a773/DSC01027-copy.jpg" data-mid="238702228" border="0" src="https://freight.cargo.site/w/1000/i/130384ed06e007cbfb3dfa9ae9d25b56d5548c1590d7dbb122630d4981a2a773/DSC01027-copy.jpg" /> Payments ExpertsVideo series showcasing Papaya’s in-house experts as trusted voices in global payments. https://hadarlevy.com/Papaya-Global-product-campaigns Wed, 15 Nov 2023 18:28:51 +0000 Hadar Levy https://hadarlevy.com/Papaya-Global-product-campaigns Papaya Global video projectsMotion Design, Animation, Storytelling Various campaigns and product videos were created with Papaya Global’s marketing team. All of the videos were based on the brand’s motion language and were created for different uses on the marketing channels. Papaya Global’s New Product Homepage 2024 in 24 seconds Workforce Wallet campaign&nbsp; <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/ddcd64a191b87f0176ba17ca3ad353354826275f8704f6dac13811439df310a2/First-cut.gif" data-mid="199945034" border="0" src="https://freight.cargo.site/w/1000/i/ddcd64a191b87f0176ba17ca3ad353354826275f8704f6dac13811439df310a2/First-cut.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/66ee4345c0819bf0e79777533205356d76fad3fc40498eac100398ead3d55eef/Second-cut.gif" data-mid="199945036" border="0" src="https://freight.cargo.site/w/1000/i/66ee4345c0819bf0e79777533205356d76fad3fc40498eac100398ead3d55eef/Second-cut.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/9ee1e83d0279cd641265925b2b2a07102d5e3f74651c08e0c683e481259cd3eb/third-cut.gif" data-mid="199945037" border="0" src="https://freight.cargo.site/w/1000/i/9ee1e83d0279cd641265925b2b2a07102d5e3f74651c08e0c683e481259cd3eb/third-cut.gif" /> Journal entries explained Journal entries are a major part of the workflow for everyone who deals with payroll and payments around the world. They also look a bit like endless rows of Excel columns to everyone else, and creating a communicative video explaining how Papaya’s Journal entries services are the best is quite the challenge. In this video, I took the task of explaining the world of Journal entries to everyone and sharing the amazing ways Papaya Global is capable of saving time and bother for its clients. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/3f1a2f3c93843edc0528f39abd0e4c4f3469108ad1189640829810a7080078de/JE-web-cut-01.gif" data-mid="196969908" border="0" src="https://freight.cargo.site/w/1000/i/3f1a2f3c93843edc0528f39abd0e4c4f3469108ad1189640829810a7080078de/JE-web-cut-01.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/23c7c8c44566e870ca364bac7d1097ddcad5e8fd51461852c3f8adcabf3fd1c1/JE-web-cut-02.gif" data-mid="196980538" border="0" src="https://freight.cargo.site/w/1000/i/23c7c8c44566e870ca364bac7d1097ddcad5e8fd51461852c3f8adcabf3fd1c1/JE-web-cut-02.gif" /> <img width="996" height="560" width_o="996" height_o="560" data-src="https://freight.cargo.site/t/original/i/9496ef2cc16ce3f8a2df30b3c9053544d43b79ef774568cd6680ac7144830aef/JE-web-cut-03.gif" data-mid="196981274" border="0" src="https://freight.cargo.site/w/996/i/9496ef2cc16ce3f8a2df30b3c9053544d43b79ef774568cd6680ac7144830aef/JE-web-cut-03.gif" /> Workforce app campaign&nbsp; To launch Papaya’s new mobile workforce app, I was tasked to come up with a minimalistic visual concept to portray the new meaning of TIME for the users of the app.&nbsp; <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/d85219bcdf917c99d533b6821dea42cd0265881874e829b836c1f250eb202fae/tna-cut-01.gif" data-mid="199991288" border="0" src="https://freight.cargo.site/w/1000/i/d85219bcdf917c99d533b6821dea42cd0265881874e829b836c1f250eb202fae/tna-cut-01.gif" /> All of these projects were created together with my content partner in crime: Mr. Alex Walters. These projects were created for Papaya Global’s marketing team from 2023 ongoing. https://hadarlevy.com/Wolt-Israel-brand-development Fri, 20 Jan 2023 12:36:51 +0000 Hadar Levy https://hadarlevy.com/Wolt-Israel-brand-development Wolt Israel brand development Brand Design, Illustration, Motion Design During 2022, I worked as the Israeli market Regional Brand designer for the global Wolt brand team based in Helsinki. During this time I was tasked to develop and localize Wolt’s brand language for the local Israeli market. This meant the implementation of Wolt’s 3D assets, localization of brand assets, and even the development of a Hebrew version of Wolt’s global font. To tackle all of this I cooperated with various professionals, including 3D artists, product designers, and typographers. <img width="1920" height="810" width_o="1920" height_o="810" data-src="https://freight.cargo.site/t/original/i/b09263be6f94f7944ba79600298c5ae565471fba9a20ce2aa93cf201737cf4a2/Summer_Yuho_for_ReBar_with-drink-with-BG-copy.png" data-mid="166435968" border="0" src="https://freight.cargo.site/w/1000/i/b09263be6f94f7944ba79600298c5ae565471fba9a20ce2aa93cf201737cf4a2/Summer_Yuho_for_ReBar_with-drink-with-BG-copy.png" /> Mascot localization &nbsp; The first and most important task ahead was the development and localization of Yuho - Wolt’s brand mascot. Yuho wasn’t in marketing use for Wolt Israel prior to 2022 and to make sure this cute blue reindeer would fit the Israeli market I created an ongoing set of Yuho poses and assets that are all connected to local occasions or situations. The creative process on each Yuho involved a concept and an illustration for the unique Yuho - following a process of modeling it in 3D by the brilliant 3D designers in Helsinki. <img width="1920" height="741" width_o="1920" height_o="741" data-src="https://freight.cargo.site/t/original/i/be92a8fa4cb16a730f10724e1287f47e4d57cde250438b674f48b420f615df0c/Purim-yuhos.png" data-mid="166433286" border="0" src="https://freight.cargo.site/w/1000/i/be92a8fa4cb16a730f10724e1287f47e4d57cde250438b674f48b420f615df0c/Purim-yuhos.png" /> <img width="5000" height="5000" width_o="5000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/1d30f0d3fa3ab533c85c74ad1dbba46616e0abd47d141faf33e409c184a2f82d/Yuho-Foam_5K-BG.png" data-mid="165380956" border="0" src="https://freight.cargo.site/w/1000/i/1d30f0d3fa3ab533c85c74ad1dbba46616e0abd47d141faf33e409c184a2f82d/Yuho-Foam_5K-BG.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/a3ba86a87614b2a9d07f1a2af5f80f22fff71e9e11b1c4ab8950f7d9eaad8fb5/Square-Web-Google-FB-Yuho-Egypt_5K.png" data-mid="165380959" border="0" src="https://freight.cargo.site/w/1000/i/a3ba86a87614b2a9d07f1a2af5f80f22fff71e9e11b1c4ab8950f7d9eaad8fb5/Square-Web-Google-FB-Yuho-Egypt_5K.png" /> Marketing creative templates Part of the job was to dive into the practices of different marketing uses. To answer the different needs of the marketing team I have created a variety of creative templates using the brand assets that can fit into any brief or need by the marketing team. Local 3D assets &nbsp; &nbsp;Another set of important assets done in 3D was a set of local Israeli dishes. These dishes were used in local deck templates, brochures, Posters, and other media forms. <img width="880" height="880" width_o="880" height_o="880" data-src="https://freight.cargo.site/t/original/i/752dbff139d4af87f726de0b876174229af8537ef05817d2575de0ae36be09e4/Foods-gif-01.gif" data-mid="167233224" border="0" src="https://freight.cargo.site/w/880/i/752dbff139d4af87f726de0b876174229af8537ef05817d2575de0ae36be09e4/Foods-gif-01.gif" /> Wolt app hero banners redesign &nbsp; In the process of the brand implementation I have also developed many local animated assets for use in the local app. Hebrew type development To further improve the local experience of the Wolt brand in Israel, the global brand experience team has commissioned a custom Hebrew font as part of the Wolt brand typeface - Omnes. Omnes HE was developed to combine the modern essence of Wolt’s brand while referencing 60’s and 70’s Hebrew typefaces. It was created by Darden Studio, creators of the original Latin Omnes font, and by the wonderful Israeli Fontef foundry, while collaborating with me to supervise and lead the brand consistency part of the project. The first three styles were officially ready by the end of 2022 and will begin brand, product, and marketing implementation through 2023. <img width="1920" height="810" width_o="1920" height_o="810" data-src="https://freight.cargo.site/t/original/i/0955cbf374db3d5877af6f3a05156668586fa63ce813eb53d732af5c0b8d237c/Omnes-Hebrew-glyphs-final-02-01.png" data-mid="167235832" border="0" src="https://freight.cargo.site/w/1000/i/0955cbf374db3d5877af6f3a05156668586fa63ce813eb53d732af5c0b8d237c/Omnes-Hebrew-glyphs-final-02-01.png" /> These projects were created in collaboration with Wolt’s global brand experience team during the year 2022. https://hadarlevy.com/Yes-App Mon, 22 Aug 2022 19:46:38 +0000 Hadar Levy https://hadarlevy.com/Yes-App Yes+ App - Onboarding Experience UX, Motion Design In this project, I was tasked with coming up with a narrative-based solution to introduce the new Yes+ App unique features while maintaining and expanding the cinematic experience expected from all Yes products. <img width="450" height="800" width_o="450" height_o="800" data-src="https://freight.cargo.site/t/original/i/e4e7f43c8e23b3f8bb483c147ce32afe428013827e5c3b25c9d5f986d308cc38/downloads-animation-04.gif" data-mid="151045670" border="0" data-scale="92" src="https://freight.cargo.site/w/450/i/e4e7f43c8e23b3f8bb483c147ce32afe428013827e5c3b25c9d5f986d308cc38/downloads-animation-04.gif" /> <img width="405" height="720" width_o="405" height_o="720" data-src="https://freight.cargo.site/t/original/i/87ba5e7f636bc442a2fdb60c5346aaf42484cf870e1eb7264a2b5f40019dbe23/Panel-animation-03.gif" data-mid="151047049" border="0" src="https://freight.cargo.site/w/405/i/87ba5e7f636bc442a2fdb60c5346aaf42484cf870e1eb7264a2b5f40019dbe23/Panel-animation-03.gif" /> <img width="450" height="800" width_o="450" height_o="800" data-src="https://freight.cargo.site/t/original/i/a59d30c3554665886d6115baebed768b82aa67e64d84fa8ce2808aa74464faec/Original-animation-06_02.gif" data-mid="151047749" border="0" data-scale="92" src="https://freight.cargo.site/w/450/i/a59d30c3554665886d6115baebed768b82aa67e64d84fa8ce2808aa74464faec/Original-animation-06_02.gif" /> <img width="244" height="470" width_o="244" height_o="470" data-src="https://freight.cargo.site/t/original/i/e9f5943c2ec14a9e9e1b6b3f058ffe2176cbf72a028d6fb13d07e52345d1a31a/downloads-mobile-lottie.gif" data-mid="151048079" border="0" data-scale="10" src="https://freight.cargo.site/w/244/i/e9f5943c2ec14a9e9e1b6b3f058ffe2176cbf72a028d6fb13d07e52345d1a31a/downloads-mobile-lottie.gif" />&nbsp; &nbsp; &nbsp; &nbsp; <img width="244" height="470" width_o="244" height_o="470" data-src="https://freight.cargo.site/t/original/i/1c040696db7179ff49ff5f06f86e12fa73dc4100fd4780da46933ff0a17855a5/original-mobile-lottie.gif" data-mid="151048080" border="0" data-scale="10" src="https://freight.cargo.site/w/244/i/1c040696db7179ff49ff5f06f86e12fa73dc4100fd4780da46933ff0a17855a5/original-mobile-lottie.gif" />&nbsp; &nbsp; &nbsp; <img width="245" height="470" width_o="245" height_o="470" data-src="https://freight.cargo.site/t/original/i/80cb63da8e789ce20abe997e69e0e7ee61c4e27749a7c717f173c6545cba1c11/panel-mobile-lottie.gif" data-mid="151048083" border="0" data-scale="10" src="https://freight.cargo.site/w/245/i/80cb63da8e789ce20abe997e69e0e7ee61c4e27749a7c717f173c6545cba1c11/panel-mobile-lottie.gif" />&nbsp; &nbsp; &nbsp; <img width="244" height="470" width_o="244" height_o="470" data-src="https://freight.cargo.site/t/original/i/e77a875a6fa6f5d7517aaecd8cbc666f58cd58e542df0720a66acfcdd16a3cf9/parents-control-mobile-lottie.gif" data-mid="151048087" border="0" data-scale="10" src="https://freight.cargo.site/w/244/i/e77a875a6fa6f5d7517aaecd8cbc666f58cd58e542df0720a66acfcdd16a3cf9/parents-control-mobile-lottie.gif" />&nbsp; &nbsp; &nbsp;<img width="244" height="470" width_o="244" height_o="470" data-src="https://freight.cargo.site/t/original/i/020e26fd133397e0e3460b29f90efb80560a571aa1d033ed014eece33a9650c2/toggle-mobile-lottie.gif" data-mid="151048088" border="0" data-scale="10" src="https://freight.cargo.site/w/244/i/020e26fd133397e0e3460b29f90efb80560a571aa1d033ed014eece33a9650c2/toggle-mobile-lottie.gif" /> November 2021 https://hadarlevy.com/9-car-insurance Wed, 04 Nov 2020 00:20:02 +0000 Hadar Levy https://hadarlevy.com/9-car-insurance 9&nbsp; brand car insurance animations Animation&nbsp; In this project, I’ve animated a set of illustrations created as part of a new visual language for “9” - one of Isreal’s largest insurance companies. These animations are a part of the company’s new app and website user onboarding process and were inspired by the new care-free and easy-to-use tools the company has launched. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/67f01d37a7eb7bfdb3c67d2b39d442984d317dc4839c368820142a7192a06498/9-insta-frame-for-presentaion-2.gif" data-mid="119668688" border="0" src="https://freight.cargo.site/w/1000/i/67f01d37a7eb7bfdb3c67d2b39d442984d317dc4839c368820142a7192a06498/9-insta-frame-for-presentaion-2.gif" /> <img width="474" height="478" width_o="474" height_o="478" data-src="https://freight.cargo.site/t/original/i/303cd94fd4ccaa0095cba2c6dce4d3358e8ba833f1db3a47f0e056fdd06a5c50/young-driver.gif" data-mid="87585373" border="0" data-scale="68" src="https://freight.cargo.site/w/474/i/303cd94fd4ccaa0095cba2c6dce4d3358e8ba833f1db3a47f0e056fdd06a5c50/young-driver.gif" /> <img width="800" height="1080" width_o="800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e89290c97d34837a9daf8c7807ced4ad85de6152ce47ee7846e2712ab44a8eaf/success-pop-up.gif" data-mid="87586250" border="0" data-scale="50" src="https://freight.cargo.site/w/800/i/e89290c97d34837a9daf8c7807ced4ad85de6152ce47ee7846e2712ab44a8eaf/success-pop-up.gif" /> <img width="608" height="752" width_o="608" height_o="752" data-src="https://freight.cargo.site/t/original/i/12deb71c10ec39ce748fa5e5c4567e55fae314b1bfe8c4632c4cb91c4533c0eb/Loader-desktop.gif" data-mid="87586269" border="0" data-scale="55" src="https://freight.cargo.site/w/608/i/12deb71c10ec39ce748fa5e5c4567e55fae314b1bfe8c4632c4cb91c4533c0eb/Loader-desktop.gif" /> August 2020